This nation-wide social media event, held in collaboration with WWF, FFI, BANCA, Save The Trees, and Green Age Film Production, reached out to million social media users in Myanmar and raised awareness about the importance of freshwater conservation works. Various activities, such as art, slogan, story competitions are held. Necessary funds are raised through generous donations and selling merchandises. Talks and panel discussions are held online and they quickly become very popular among university students and animal lovers alike. Most importantly, more than 20,000 signatures were collected for a petition to the government of Myanmar to increase the protect level of freshwater habitats and to apply Irrawaddy Dolphins as 'Intangible Cultural Heritage' (ICH element) under the UNESCO convention.